You'll use a multi-channel approach to analyse and interpret data.
Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. <>
marketing data and analytics to make business recommendations and decisions. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Graded CR/NC. Open only to juniors and seniors. About this course. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. It may no longer be on our site, or we may have moved it to a new location. f0H:L`x ! Open only to Doctoral students. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Additionally, you can connect with the president of the SAC on LINKEDIN. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Involves market research and implementation planning. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. 153 0 obj
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This course introduces students to marketing analytics through a wide range of analytical tools and approaches. %PDF-1.7
Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. <>
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Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. , etc. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. At least two years of full-time work experience is preferred. The GMAT is preferred. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. %
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$cF:nkun+_o,NwOH? Work with a client organization on the design of an advertising/promotions campaign. - Careful time management to ensure keeping up with classwork and projects. We will study various HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H
hY*HABC9wA If you're curious about how data informs . x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. learning, and the use of big data in marketing analytics. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ Requires market research, creative design, implementation planning, and client presentation. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Media, Mass Communication and Journalism. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. 1 0 obj
Proposal, field research, analyses and oral and written presentations. An introduction to the changing world of a connected consumer. endstream
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A Personalized and Global-Focused Curriculum. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. %%EOF
Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Examination of strategic decision making in marketing channels. Education. Ready to register for classes? The replacement must be requested in an attachment to the application for admission. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. 59 0 obj
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** If not completed as a required course. Let us know by taking a short survey. ^J~ywpR
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lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Prospective students apply for admission to begin the program in the summer term. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. Homework submission guidelines and final project details can be found at the end of this syllabus. * Must be taken in the first term/semester or prior to admission. Independent research beyond normal course offerings. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. The course employs a combination of lectures, articles, and "hands-on" exercises. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Prerequisite: MKT 445. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. fu. bmP"]_CLL`]@Mg`x 8
Learning Objectives Upon successful completion of this course, students will be able to: 1. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. endobj
(Curricular Practical Training.) Provides experience in a student managed product team. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. pZ^IM$[I*v Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. 6 ^30YB|*HBXOB [a
Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. For previous semesters, check the Schedule of Classes archive. You must login in: myUSC student portal This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. 169 0 obj
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Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics For full time working professionals who are domestic status, the program can be completed in a two year format. U1no0TT>f"p;zRs?SiV
8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. ` pPh=\kv)YL Vf`Ar \4
Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. endobj
Supervised on-the-job business experience in the field of marketing. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. %%EOF
1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. endstream
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Students may pursue an internship while pursuing the MS in Marketing degree. They can take an additional two full-term courses at no extra charge. #S84u>I^j:&EnC#q!. {[P Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. endobj
Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. endobj
A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
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View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Pe 8oZ |FO ;9
Course Description 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. i"c rtwtwXpLQ_d 2 0 obj
The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. %
Review and discuss current research in Marketing. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing The Master of Science in Marketing Program begins in late May each year. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. 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